Dealer Program Drives Higher Revenue, Conversion, and Store Productivity
A major telecommunications provider partnered with Optia to reduce the time required to open new locations, transform dealer retail operations, improve conversion, increase Revenue across regions, and standardize performance through scorecards and a structured operating cadence.
Challenge
Dealer stores exhibited inconsistent performance across regions, with uneven conversion rates, inventory challenges, and operational inconsistencies. These issues highlighted the need for a unified governance and performance framework.
Approach
Optia partnered with the organization to develop a detailed project plan with activities and key milestones to:
- Synchronize store operations to rapidly address operational issues
- Build and align on unified performance scorecards
- Implement standardized Monthly and Quarterly Business Reviews
Outcome
Dealer locations opened six weeks faster than company-owned retail locations. Revenue and conversion improved across all dealer locations, supported by increased productivity and consistency driven by scorecards and governance. Standardized processes also enabled faster issue resolution.
