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Sales & Marketing

Sales & Marketing

Whether you are a new company or a longstanding brand in direct-to-consumer or business-to-business markets, acquiring and retaining customers is critical for your success.  Rapid digital transformation requires organizations to sell differently.  Optia helps teams thrive by reimagining sales, marketing and customer care practices.

Our work includes:

  • Sales process development, implementation and ongoing operations
  • Data-driven forecasting and metrics-based accountability programs
  • Compensation planning and sales incentives
  • Sales and marketing alignment
  • Go to market processes and implementation
  • Customer retention and loyalty programs